jack kohler byers
Interdisciplinary Artist and Illustrator exploring communication through media
MI standards2.jpg

Main Idea

brand strategy, branding, creative direction, design, identity, printing

In 2016 I was asked to develop a new brand strategy and create a new visual identity for Main Idea, a visual content creation collective based between Brooklyn, NY and Burlington, VT. specializing in video production for a stacked list of international recording artists and brands like Alicia Keyes, Denzel Curry, ONLY NY, Nike, and more.

Main Idea's original identity held a firm visual connection with a lightbulb. The goal of the redesign was to utilize this concept to position the brand for diverse work in more highly competitive fields by developing a mark and accompanying set of visual standards that would embody Main Ideas conceptual thinking and unique lighting.